Facts
Per Pew Research Center, 79% of Americans say they make purchases online. Some 15% of Americans say that they make purchases online on a weekly basis and 28% shop online a few times a month.
HOWEVER – according to that same research, regardless of their demographics, when buying something for the first time most Americans assign greater importance to being able to look at or try the product in person than they do to being able to buy online.
What does this mean? Giving customers the ability to touch, feel and interact with your brand and product – immersing them in the experience is key to converting passing interest into sales.
Scheck Outdoor’s Experiential Marketing trucks provide mobile solutions that bring the brand experience to the customer in their own environment – near their office, home or recreational spots. Glass trucks remove the barrier of entry into a traditional store or marketing channel by giving customers ease of interaction in any location.
Inspired by Difference
Scheck Outdoor’s Experiential Marketing trucks provide mobile solutions that bring the brand experience to the customer
Glass Trucks give your customer the ability to step into your brand and leave with strong feeling about the product or service. With the use of social media, a glass truck can very easily go Viral and get the eyeballs you need whether you are in NYC, San Francisco or other parts of the world. We wrap, and build the inside according to the clients specs and can serve 1 day in NYC or have done many coast to coast campaigns bringing your brand to different cities.
GLASS TRUCKS REMOVE THE BARRIER TO ENTRY INTO A TRADITIONAL STORE OR MARKETING CHANNEL BY GIVING CUSTOMERS EASE OF INTERACTION IN ANY LOCATION.
EXAMPLE: Scheck Outdoor worked with LuLu Lemon to build a cross country campaign highlighting their new running shoes and workout clothing to potential and current brand fans. The campaign dovetailed with major marathon events, a truck outfitted with a treadmill pulling up race weekend and pop up dressing rooms open for people to touch, try on and test out the gear.
Experience the Difference
CONNECTING BRANDS
Viewership numbers range based on time of day and day of week. Scheck Outdoor will always advise clients of the most optimal program timeframe based on the campaign objectives.
