Per Pew Research Center, 79% of Americans say they make purchases online. Some 15% of Americans say that they make purchases online on a weekly basis and 28% shop online a few times a month.
HOWEVER – according to that same research, regardless of their demographics, when buying something for the first time most Americans assign greater importance to being able to look at or try the product in person than they do to being able to buy online.
What does this mean? Giving customers the ability to touch, feel and interact with your brand and product – immersing them in the experience is key to converting passing interest into sales.
Scheck Outdoor’s Experiential Marketing trucks provide mobile solutions that bring the brand experience to the customer in their own environment – near their office, home or recreational spots. Glass trucks remove the barrier of entry into a traditional store or marketing channel by giving customers ease of interaction in any location.