Lavazza x Luigi — Glass Truck · CPG · NYC

Glass Truck · CPG · New York City

A working claw machine inside a fully branded glass truck — stocked with exclusive merch and
bags of Lavazza coffee. Two NYC neighborhoods in one day. The activation was part of the
brand’s 130th anniversary campaign, which had already generated 8.5M YouTube views.

2 Neighborhoods · 8.5M YouTube Views (Campaign)