10 Experiential Marketing Statistics You Should Know In 2018

As companies prepare marketing plans for 2018, there are 10 key experiential marketing statistics that marketers should definitely be aware of.

  1. 80% of marketers believe live events are critical to their company’s success. (Bizzabo)
  2. 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. (EventTrack)
  3. 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. (Bizzabo)
  4. 79% of U.S. marketers generate sales using event marketing.  (Statista)
  5. 93% of consumers claimed that live events had a larger influence on them than TV ads. (Statista)
  6. 74% of event attendees say they have a more positive opinion about the company, brand, or product being promoted after the event. (EventTrack)
  7. 98% of users feel more inclined to purchase after attending an activation. (EventTrack)
  8. 80% of attendees said that live demonstrations and free samples significantly help define their purchasing decision. (EventTrack)
  9. 98% of consumers create digital or social content at events and experiences (and 100% share the content). (EventTrack)
  10. 72% of consumers say friends’ posts about branded experiences makes them more likely to purchase the brand. (EventTrack)
By |2018-03-03T00:11:54+00:00March 2nd, 2018|Marketing|Comments Off on 10 Experiential Marketing Statistics You Should Know In 2018