As companies prepare marketing plans for 2018, there are 10 key experiential marketing statistics that marketers should definitely be aware of.
80% of marketers believe live events are critical to their company’s success. (Bizzabo)
77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. (EventTrack)
95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. (Bizzabo)
79% of U.S. marketers generate sales using event marketing. (Statista)
93% of consumers claimed that live events had a larger influence on them than TV ads. (Statista)
74% of event attendees say they have a more positive opinion about the company, brand, or product being promoted after the event. (EventTrack)
98% of users feel more inclined to purchase after attending an activation. (EventTrack)
80% of attendees said that live demonstrations and free samples significantly help define their purchasing decision. (EventTrack)
98% of consumers create digital or social content at events and experiences (and 100% share the content). (EventTrack)
72% of consumers say friends’ posts about branded experiences makes them more likely to purchase the brand. (EventTrack)
